Search Engine Optimization For Dummies®

Shows Web site owners, designers, and search engine optimizers how to ensure that their site ranks high with search engines and attracts more traffic In a recent survey, nine out of ten companies involved in search engine marketing said they engaged in SEO–but only 4.4 percent outsourced the job to a professional SEO firm, making this book a must-have resource for corporate and small business SEO do-it-yourselfers Covers search engine fundamentals, building a search-engine-friendly site, registering a site with directories and indexes, using analysis tools to track results, harnessing link popularity to boost ratings, and advertising a site using pay-per-click options Features all-new tips on preparing a Web site for local searches; expanded coverage of conversion techniques (such as registering for a service); and updated content on Google, Yahoo!, MSN, and pay-per-click tracking and line analysis tools